Plotr, a leader in location and pricing intelligence, has announced a strategic partnership with Pvolve, the innovative functional fitness company transforming low-impact workouts.

This collaboration aims to leverage Plotr's expertise in data analytics to optimize Pvolve's pricing strategies and support its rapid expansion across North America.

By combining Plotr's data-driven insights with Pvolve's unique fitness method, the partnership seeks to enhance customer satisfaction and drive business growth.

The partnership will unfold in three phases:

1. **Enrich**: Plotr will aggregate performance and value proposition data of Pvolve's locations within the market context, enhancing it with proprietary datasets such as consumer search demand, mobile data, competitive pricing data, and demographics.

2. **Analyze**: Plotr will create a demand-based pricing model that generates recommendations for all current and planned Pvolve locations.

3. **Act**: Pvolve will apply model recommendations to enhance existing and new location pricing strategies to optimize customer acquisition and retention.

Through this partnership, Pvolve will gain access to Plotr's proprietary Pulse™ pricing and demand analytics platform, enabling them to visualize pricing data trends for competitors and similar services, match pricing strategies with demand and performance metrics, and create optimal pricing recommendations across markets and trade areas.

**About Pvolve**

Pvolve is a workout method that pairs low-impact, functional movement with resistance equipment to build strong, mobile bodies, so members can live younger, longer.

After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body's holistic needs while making you look and feel great.

The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body.

In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member.

Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps.

Additionally, Pvolve has physical studio locations in New York, Chicago, Los Angeles, and franchises across the US and Canada, with more than 40 locations in development.

**About Plotr**

Plotr is a premier location and pricing intelligence platform that empowers businesses with advanced data analytics that drives action for decision-makers.

Plotr's comprehensive approach integrates the latest data streams and best practices to deliver reliable and actionable insights, helping businesses optimize their strategies for growth and success.