Stitch Fix Enhances Personal Styling with AI Merchandising Tool
Stitch Fix's AI merchandising tool boosts personal styling service, improving inventory management and client experience.

Scott Hall
Mar 1, 2026
Stitch Fix is leveraging cutting-edge artificial intelligence to transform its online personal styling service, boosting both efficiency and customer satisfaction.
The company’s proprietary AI merchandising tool analyzes customer transactions and feedback, sharpening inventory management and tailoring experiences to individual preferences.
This innovation has helped drive a 9% increase in average order value and contributed to higher customer “keep rates.”
CEO Matt Baer points to noticeable improvements in product assortment and inventory health, underscoring the real-world benefits of Stitch Fix’s tech investment.
Advanced AI is also enhancing relationships between clients and stylists, with more clients than ever requesting repeat styling from the same expert.
The company’s expanding Freestyle option now lets shoppers instantly buy curated selections, increasing available products by over 20% without inflating inventory—fueling renewed growth.
Baer remains confident in managing tariffs, highlighting Stitch Fix’s flexible mix of national and private labels to protect prices and margins.

















